Fractional CTO · Walnut Creek, CA
Your business deserves a real tech strategy.
Most small businesses are leaving serious time and money on the table because they don't have anyone to own their technology. Best Coast Consulting is your on-call, part-time CTO — without the full-time salary.
Services
What a fractional CTO actually does for you
Think of it as having a senior tech executive in your corner — without the overhead. We handle the decisions most business owners dread.
AI & workflow automation
Stop doing by hand what a machine can do. We identify exactly where AI tools can save your team real hours every week — and then we implement them.
Tech strategy & roadmap
A clear picture of where your tech stack is today, where it needs to go, and how to get there without overspending or rebuilding everything at once.
Systems & integrations
Your tools should talk to each other. We connect your CRM, billing, operations, and communication platforms into one coherent, automated system.
Software vendor selection
Stop guessing which tools to buy. We evaluate vendors, run the comparisons, negotiate contracts, and make sure you're not paying for software you don't need.
Ongoing CTO advisory
A monthly retainer that keeps you from making expensive tech decisions alone. We're your on-call tech co-pilot — available when you need us, not burning budget when you don't.
Google & Microsoft workspace
Google Workspace and Microsoft 365 setup, migration, and training — done right the first time, with your team actually knowing how to use what you're paying for.
About
Real enterprise experience. Human-scale service.
"I've spent 20 years inside some of the most technically sophisticated organizations in the country. Now I bring that same thinking to businesses that need it most."
My name is Hiland Hall, and I've spent my career at the intersection of technology and business strategy. I've built partner programs at fintech startups, managed API infrastructure at the Federal Reserve, replaced $2M in vendor contracts with custom systems at Vevo, and helped enterprise clients scope integrations worth millions at Cheetah Digital and Dynamic Signal.
I started Best Coast Consulting because I kept meeting small business owners who were smart, capable people running on improvised tech stacks — paying too much for software they half-use, losing time to manual processes that should be automated, and making expensive decisions without anyone in their corner who actually understood the landscape.
You deserve better than that. And you don't have to hire a full-time CTO to get it.
Led API integrations and partner onboarding for a high-growth fintech platform
Built and managed API infrastructure across Federal Reserve banking systems
Led team that replaced $2M in vendor contracts by building custom analytics systems
Closed 2 largest deals in company history through technical sales and integration scoping
Scoped enterprise SaaS integrations from $100K to $10M for global brands
How it works
Simple to start. Built to last.
No retainer commitments until we've proven the fit. Here's what working together looks like from day one.
Free 30-minute discovery call
We learn about your business, your current tech setup, and your biggest frustrations. No pitch, no jargon, no pressure. Just an honest conversation about whether we're a fit — and if we are, what the next step looks like.
Tech audit & written roadmap
We do a deep dive into your tools, workflows, and gaps. You get a clear written document outlining what's working, what isn't, and what we recommend — in plain English. No obligation to continue after this step.
Implementation & ongoing partnership
We roll up our sleeves and do the work — setting up tools, building integrations, training your team. Then we stay available on a monthly retainer as your business evolves. Most clients start at 5–10 hours per month.